Many construction materials are marketed with claims of environmental friendliness or energy efficiency. Many people may be familiar with the term “greenwashing,” but not everyone is familiar with the fact
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green guides
Federal Trade Commission Announces Final Green Guides
By Hamilton Hackney III on
Posted in Federal Regulation
The Federal Trade Commission (FTC) unanimously voted last week to finalize revisions to its “Guides for the Use of Environmental Marketing Claims,” also known as the “Green Guides.” This culminates a five-year regulatory process by the FTC that has included consumer perception surveys, workshops and public comment. The Green Guides as revised are effective immediately.
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Do You Know Who is Reading Your Environmental Marketing Claims?
By Caleb Holmes on
Posted in Court Cases
The FTC has made greenwashing a priority recently, but do not ignore state regulators, who often have independent authority to pursue such claims.
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FTC Proposes Revised Guidance on Green Marketing Claims
By Caleb Holmes on
Posted in Federal Regulation
The Federal Trade Commission has proposed revisions to its Guides for the Use of Environmental Marketing Claims, better known as the “Green Guides.”
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